Hyatt has announced plans to add the first Bulgarian hotels as part of its recently launched Inclusive Collection.
Existing properties in the Black Sea resort are set to join the collection by 2024, after “extensive renovations”, and will add nearly 2,000 rooms in destinations including Sunny Beach and the seaside town of Obzor.
They will be rebranded as Secrets Resorts and Spas, Dreams Resorts and Spas, Breathless Resorts and Spas and Alua Hotels and Resorts, which are part of the Apple Leisure Group portfolio, a resort brand management platform acquired by Hyatt in 2021 .
Bulgaria will be the third European country to host Hyatt’s Inclusive Collection, after Spain and Greece.
Commenting on the news, Takuya Aoyama, Vice President of Development, EAME, Hyatt, said:
“Terra Tour Service [which will manage the properties] and Hyatt have been working together successfully for the opening of the Hyatt Regency Sofia in 2020.
“We are delighted to be working with them on converting these five distinct Black Sea properties and bringing the Inclusive Collection to World of Hyatt guests, members and guests.
“We are convinced that this new chapter in our relationship will help to further strengthen Bulgaria’s position as a quality holiday destination.”
Major hotel brands are increasingly entering the luxury all-inclusive market, with Accor launches its all-inclusive collection earlier this yearand Marriott plans to double the company’s presence in the all-inclusive segment to 33 properties by 2025.
Wyndham also recently launched another all-inclusive brand in partnership with Playa Hotels and Resorts, a leading owner, operator and developer in Mexico and the Caribbean, under the name of Alltra (which means “All-inclusive travel for all”).
And this month, Melia Hotels International launched a new all-inclusive brand in partnership with global entertainment development company Falcon’s Beyond.
Falcon’s Resorts by Melia all-inclusive brand unveiled